Smart Money Vs Just Plain Money

Not all venture funding is created equal. In fact, when it comes to startups, it's widely known that "smart money" is often better than just plain money.

Funding should be more than just a check. An investment in your energy startup should come with a network of contacts, industry expertise, and strategic guidance built in.

Why is smart money especially important for startups in the energy sector? For one, this is an exceptionally complex industry with a wide range of technologies, business models, regulations, and market conditions that can be difficult for a new company to navigate. Investors who have experience in the industry can provide valuable insight and guidance to help new companies navigate clean energy's overwhelmingly complicated history. Especially when navigating regulations, it's important for a startup to have access to a range of resources to avoid costly mistakes.

Not to be overlooked, smart money will provide access to new markets and customers. An investor with a strong network of contacts in the industry can help make connections, and open doors that would otherwise be difficult to open.

Ultimately, smart money helps a startup attract additional funding. An investor with a strong track record of success in the industry can provide valuable credibility and validation to a startup, making it more attractive to other investors. Energized Ventures' staff has spend years building connections and insight, and is eager to share with the next generation of Energy Industry disruptors.